What is Superdry?
Superdry is very much its own department store. It offers everything from apparel to shoes to bags to snowboarding apparel. They define their style as “laidback, unique, iconic” with a focus on sustainability.
I think of it as a better alternative to department stores of the past. The fashions are more modern, the array is more diverse and there’s a clear focus on ethical initiatives.
You can find Superdry stores in major American cities as well as online!
Why Support Superdry?
There are more reasons to shop this brand beyond the “Superdry sale”. Their sustainable initiatives for one!
Superdry takes steps to use recyclable packaging as well as minimizing their emissions footprint. Considering the size of the company, I’d prefer they release more information on their standards for treating employees across their supply chain.
However, the fact that initiatives exist is a good sign for the company. And it’s more than a lot of other brands offer.
Superdry sale is worth supporting since it’s taken steps to prove it cares about its sustainable mission. It’s worth following their journey to see how much growth they can achieve.
The Pieces
High Shine Longline Duvet Coat in Black
Vintage Essential Mock Neck Jumper
Shine Quilt Cropped Padded Gilet in Green
Metallic Crew Neck Jumper in Silver
Flex Tailored Joggers in Green
